Ad Agencies Face New Reality: Single-Sector Dependence is a Ticking Time Bomb

• Regulatory changes in India's real-money gaming sector severely impacted advertising agencies and adtech firms, highlighting risks of single-sector dependence.
• Industry experts warn that relying on a few "hot" verticals like gaming, fintech, crypto, and influencer commerce creates vulnerability to policy shifts.
• Bhavesh Talreja of Globale Media advises agencies to ensure no single category contributes more than 20% of revenue for long-term resilience.
• Nisha Singhania of Infectious Advertising and Kapil Arora of Ogilvy Indonesia emphasize that specialization can quickly become vulnerability, likening agency portfolios to investment strategies.
• Rohit Agarwal of Alpha Zegus warns other high-growth, high-regulation sectors like fintech and healthtech are equally fragile, stressing adaptability over size for survival.