Adani Group seeks ₹500-600 cr integrated media mandate, revamping communication.

• Adani Group invites pitches for a ₹500–600 crore integrated media mandate to restructure its communication strategy.
• The group seeks a single partner to consolidate media planning across print, digital, social media, outdoor, and influencer platforms.
• Agencies must have a minimum turnover of ₹1,500 crore and over five years of experience with large accounts.
• The new approach prioritizes digital channels (over 50% allocation) and expands influencer-driven campaigns for consumer-facing verticals.
• This strategic shift aims to enhance reach and visibility for businesses like Adani Electricity and Adani Airports.

Why It Matters: Adani Group's ₹500-600 cr media mandate reshapes its communication strategy.