Mast vs Meh: The Week's Advertising Hits and Misses

• This week's advertising saw a clear split between brilliant campaigns and baffling budget waste.
• Google India's Mumbai tribute, Voltas's Ranbir-Neetu ad, Mahindra's #SheIsOnTheRise, and Selected Homme's Arjun Rampal film were lauded for their creativity and impact.
• Zoya's Sonam Kapoor ad, Revital's generic supplement campaign, American Eagle's Ananya Panday effort, and Cozi's Varun Dhawan ad were criticized for lacking emotional core, originality, or substance.
• The successful campaigns trusted their ideas, while the unsuccessful ones relied heavily on budgets and celebrity endorsements without strong concepts.