Budget 2026 Boosts Ad & Media Industry with Renewed Business Confidence

• Union Budget 2026 receives positive reception from India's advertising, marketing, and media industry.
• Improved business confidence, sustained digital infrastructure spending, and MSME focus are key growth triggers for ad spends.
• The Budget's broader economic expansion and technology-led growth are expected to create favorable downstream effects for brand and media investments.
• MSME enablement, access to capital, and improved liquidity are critical for broad-based advertising growth, especially for regional and challenger brands.
• Emphasis on digital infrastructure, AI, and AVGC sector talent development will reshape marketing strategies and foster a creativity-driven economy.

Why It Matters: Budget 2026 fosters optimism in the ad and media sector through enhanced business confidence and digital focus.