Google’s advertising revenue rose 13.5% year-on-year to $82.3 billion in Q4.
Advertising
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Storyboard05-02-2026, 13:07

Gemini AI Powers Google's Ad Business Growth, Reaching 750M Users

  • Alphabet Inc. is heavily investing in its Gemini AI platform to strengthen Google's advertising business amidst global AI competition.
  • Google reported significant improvements in ad quality, tool accuracy, and AI-driven user experiences, enhancing ad-product matching.
  • The Gemini app achieved over 750 million monthly active users by December 31, 2025, with first-party AI models processing over 10 billion tokens per minute.
  • Over 12,000 companies, including Airbus and Shopify, are utilizing Alphabet's AI tools, particularly Gemini, for enterprise adoption.
  • Alphabet reported an 18% year-on-year rise in Q4 FY25 consolidated revenue to $113.8 billion, with advertising revenue up 13.5% to $82.3 billion, driven by Search and YouTube.

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