Haryana Tightens Ad Rules for Road Safety, Transparency & Revenue

• Haryana government rolled out tighter regulations for outdoor advertising across urban local bodies.
• New definitions for Outdoor Media Devices (OMDs) and "clusters of OMDs" will be used for auctioning rights.
• Eligibility for advertisers tightened, requiring registered entities with at least six months' validity.
• Mandatory online processing of applications, with approved sites uploaded to a digital portal within three days.
• Stricter location norms prohibit ads near intersections and traffic-sensitive points; digital ads regulated.

Why It Matters: Haryana balances revenue, road safety, and transparency with new outdoor advertising rules.