Maharashtra Civic Polls: ₹55 Crore Digital Ad Spend on Meta, Google

• Political parties spent ₹55.5 crore on digital ads for Maharashtra civic polls between mid-December 2025 and early January 2026.
• BJP and its allies led spending on Google platforms, with BJP alone spending ₹7.05 crore.
• On Meta platforms (Facebook, Instagram), BJP Maharashtra spent a dominant ₹36.15 crore.
• Total digital ad spend for the elections has reached ₹56-57 crore, with more expected as polling day approaches.
• The 2026 local elections are marked by aggressive use of AI-powered content tools for hyper-localised videos and micro-targeting.

Why It Matters: Maharashtra civic polls see massive digital ad spending, with BJP leading, highlighting online platforms' crucial role.