Marico's Ad Spends Soar 15% to Rs 336 Cr in Q3 FY26 Amid Strong Growth

Advertising
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Storyboard•27-01-2026, 17:28
Marico's Ad Spends Soar 15% to Rs 336 Cr in Q3 FY26 Amid Strong Growth
- •Marico's advertising and promotional spending increased by 15% to Rs 336 crore in Q3 FY26, up from Rs 293 crore in Q3 FY25, accounting for 9.5% of total revenue.
- •The company reported a consolidated net profit of Rs 447 crore in Q3 FY26, a significant rise from Rs 399 crore in the same period last year.
- •Revenue from operations jumped 27% year-on-year to Rs 3,537 crore, driven by improved demand, pricing actions, and volume growth.
- •International business maintained double-digit growth (21% constant currency), with strong rebounds in Vietnam and South Africa.
- •Parachute oil saw 50% revenue growth, while Saffola edible oils had a softer quarter; premium personal care and digital-first portfolios show strong future projections.
Why It Matters: Marico boosted ad spending by 15% in Q3 FY26, fueling strong profit and revenue growth across its portfolio.
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