Panchutantra of Ad Mergers: 10 Sutras for Survival in India

• The article provides a satirical "Panchutantra Manual" for surviving holding company mergers in the Indian advertising industry.
• It highlights challenges such as embracing new identities, navigating complex reporting structures, and endless deck creation.
• The manual advises on client management, dealing with multiple bosses, and career self-preservation during mergers.
• A key insight is that in India, mergers primarily transform email signatures rather than talent, culture, or output.
• Omnicom's India restructuring post-IPG acquisition is noted, with Prasoon Joshi and Aditya Kanthy leading, amidst industry concerns about creativity.

Why It Matters: This satirical guide reveals the chaotic realities of advertising mergers in India.