Publicis Media Dominates 2025 Global Media Billings, Capturing One-Third of Spend

• Publicis Media secured nearly one-third of all global media spend that moved between agencies in 2025, according to COMvergence.
• The group led both total and net new business rankings, generating $10 billion in new client billings with major wins like Coca-Cola, Mars, and LinkedIn.
• Starcom topped agency network rankings with $2.7 billion in new business, followed by Initiative and Spark Foundry.
• WPP Media was the only Big Six group to record a negative performance, losing $6.9 billion in billings.
• The global pitch market saw increased churn and lower retention rates in 2025, with the US dominating activity.