Advertising Hits and Misses: Campaigns That Succeeded and Those That Fell Flat

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Mast or Meh: Ads that hit the mark and those that missed

A mix of clever ideas and familiar formulas — Storyboard18’s Mast or Meh looks at eight recent ad campaigns to see which ones cooked up something memorable and which ones couldn’t quite get the recipe right.

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Storyboard•15-03-2026, 22:34

Mast or Meh: Ads that hit the mark and those that missed

•Storyboard18's 'Mast & Meh' reviews recent ads, categorizing them as creatively satisfying ('Mast') or needing more exploration ('Meh').
•Parle's Fusion Candy (82.5 Communications) is 'Mast' for its absurd, memorable 'wandering mouth' campaign.
•The Derma Co's Sania Mirza ad (in-house) is 'Meh' due to its familiar endorsement format, despite the logical pairing of sports and sunscreen.
•Merrill Life Sciences' Dhoni campaign (TBWA/Lintas) is 'Mast' for its warm, story-driven approach, showing Dhoni coaching elderly men.
•PhonePe's 'akhada wrestlers as market analysts' (Ogilvy) is 'Meh' as the humor is a visual gag that quickly loses impact, and Powerade's Neeraj Chopra and Shubman Gill ad (Ogilvy) is 'Meh' for its predictable sports drink narrative.

Read Full Article on Storyboard in English

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