WPP and Adobe Deepen AI Alliance to Revolutionize Global Marketing Operations

• WPP and Adobe are expanding their global partnership, integrating AI tools to simplify modern marketing complexities.
• The collaboration combines Adobe’s AI models, content platforms, and data orchestration with WPP’s strategic, creative, and media capabilities.
• WPP Open will incorporate Adobe’s generative and orchestration technologies, including Adobe Firefly Foundry, for a unified marketing solution.
• The partnership aims to streamline planning, creation, production, and activation of creative and media assets into a single AI-enabled workflow using “agentic” AI.
• Both companies will train and deploy creative AI forward-deployed engineers to help clients maximize AI-driven workflows and prepare marketers for agentic systems.