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WPP CEO Cindy Rose Addresses Unacceptable Q3 Performance, Outlines Strategy Reset
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WPP CEO Cindy Rose Vows Reset After 'Unacceptable' Q3 Decline
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Storyboard
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10-03-2026, 11:41
WPP CEO Cindy Rose Vows Reset After 'Unacceptable' Q3 Decline
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WPP reports sharp Q3 decline: revenue down 8.4% reported, 3.5% LFL; revenue less pass-through costs down 11.1% reported, 5.9% LFL.
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New CEO Cindy Rose calls performance "unacceptable," pledges significant restructuring and a new strategy.
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Strategy focuses on simplifying client offerings with AI, improving execution, expanding into tech solutions, and strengthening finances.
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Company revises FY25 LFL growth forecast to -5.5% to -6.0%; operating profit margin expected around 13%.
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Key moves include new appointments, extended Google partnership, and launch of AI-powered WPP Open Pro platform.
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