Airtel, Google Partner to Combat Spam and Digital Fraud in Messages

• Bharti Airtel and Google collaborate to deploy AI-enabled spam protection on Google's messaging platform.
• The partnership aims to safeguard customers from potential digital fraud by combining Airtel's network intelligence with Google's Rich Communications Services (RCS) platform and spam filtering.
• Airtel claims its AI tools blocked 71 billion spam calls and 2.9 billion spam SMSes, reducing financial losses by 68.7% in 1.5 years.
• The initiative extends customer protection beyond the telco domain, making the rich messaging platform safer and more secure.
• Airtel urges other internet-based apps and OTT communication platforms to join forces in fighting spam and financial fraud.