Apple's Major Week: New $599 iPhone 17e and MacBook Neo Target Budget Consumers

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Apple's 'Big Week' Unveils Budget iPhone 17e, MacBook Neo, iPad Air M4; Preorders Begin

Representational image (Image: News18)

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News18•05-03-2026, 03:00

Apple's 'Big Week' Unveils Budget iPhone 17e, MacBook Neo, iPad Air M4; Preorders Begin

•Apple CEO Tim Cook announced a 'big week' of product launches, including budget-friendly iPhone 17e, MacBook Neo, and updated iPad Air models.
•The iPhone 17e, starting at USD599, features an A19 chip, 256GB storage, 48MP camera, Super Retina display, and MagSafe with Qi2 support.
•The new MacBook Neo, an entry-level laptop, comes with an A18 Pro chip and 256GB storage, starting at USD599, targeting the affordable laptop market.
•Updated iPad Air models now feature the M4 chip, 12GB RAM, and faster C1X modem, with the 11-inch version starting at USD599.
•High-end MacBook Pro models received M5 Pro/Max chip upgrades, while new Studio Displays and a refreshed MacBook Air were also introduced.

Read Full Article on News18 in English

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