CCI orders 3 Maharashtra liquor bodies to halt anti-competitive practices

• CCI ordered three Maharashtra liquor trade associations to cease anti-competitive practices.
• The associations violated competition rules by collectively prescribing commercial terms for alcoholic beverages.
• Violations included influencing retail margins, discounts, payment terms, and transportation charges.
• The associations also imposed mandatory No-Objection Certificates (NOCs) for new product launches.
• Office-bearers of the associations were found liable for facilitating the anti-competitive conduct.

Why It Matters: CCI action promotes fair competition in Maharashtra's liquor trade.