Consumerism Trumps Nationalism in China Amid US, Japan Tensions

• Chinese consumers prioritize personal consumption choices over nationalist sentiment, despite diplomatic tensions with the US and Japan.
• Japanese brands like Sushiro and cultural products like anime continue to thrive in China, even after political spats and trade restrictions.
• American brands, including Disney's Zootopia 2 and Ralph Lauren, see significant success in China, appealing to consumers seeking relaxation, quality, and lifestyle.
• Analysts note a shift from 'guochao' (patriotic buying) as Chinese consumers, anxious about the economy, prioritize value and lifestyle over brand origin.
• Unlike past boycotts and protests, recent geopolitical controversies have not led to widespread consumer repercussions, indicating less influence of nationalism on purchasing decisions.