Discover MarTech 2026 Pune Edition Champions India-Built MarTech Solutions

• The inaugural Discover MarTech 2026 conclave in Pune highlighted the growing influence of India-built MarTech solutions and championed the ‘Made-in-India MarTech’ narrative.
• Industry reports project the Indian MarTech market to reach USD 100 billion by 2030-31, positioning India as a global hub for marketing technology innovation.
• The event featured panel discussions on topics like Human + AI Capabilities in marketing, Customer Acquisition with AI, and Challenges/Opportunities for Made in India MarTech.
• Speakers emphasized the importance of human judgment alongside AI, acquiring the right customers predictably, and creating real value for startups beyond unicorn aspirations.
• The Discover MarTech Awards 2026 recognized brands and teams for measurable business impact through effective use of marketing technology, with winners including Bajaj General Insurance, YES Bank, Myntra, and Netcore.