Jammu Division E-Auction for Ad Rights on 5 Underbridges Generates Rs 44 Lakhs

• Northern Railway's Jammu division conducted an e-auction for advertising rights on five underbridges.
• The e-auction aims to boost non-fare revenue, generating Rs 44 lakhs over three years.
• This was the first e-auction for advertising rights on railway underbridges.
• The underbridges are located at strategic points in Narwal, Channi Himmat, Kunjwani, Baghe Bahu, and Samba.

Why It Matters: Railways are generating new revenue by selling ad space on underbridges.