Hasthkala, BharathCloud Partner to Empower 250 Tribal Artisans with New Markets

• Hasthkala, a Chhattisgarh-based artisan collective, secured a corporate gifting mandate from BharathCloud, an AI cloud services provider.
• The collaboration will create new market access and steady employment for over 250 tribal artisans across India.
• Curated solutions for corporate gifting will include decor, artwork, and artisan hampers inspired by regional arts from various states.
• This initiative aims to sustainably compensate artisans, preserve cultural heritage, and integrate traditional crafts into modern business.
• The partnership emphasizes ethical sourcing, sustainability, and social impact, supporting livelihoods and heritage art forms.