Holi in Hyderabad: Date Confusion & Sales Dip Amid Festive Preparations

• Holi celebrations begin in Hyderabad with devotion and excitement, but also confusion over exact dates.
• Shopkeepers report a nearly 50% dip in sales due to date uncertainty, calendar variations, government holiday announcements, and online competition.
• Customers are unsure whether to celebrate Holi today, tomorrow, or the day after, impacting market activity.
• Holika Dahan is expected to be observed in the evening, with color celebrations potentially shifting due to planetary timings and a possible eclipse.
• Despite business challenges, markets offer herbal gulal, natural colors, and a variety of pichkaris at reasonable prices, maintaining the festive spirit.