India's Internet User Base Soars Past 950 Million in 2025: IAMAI Report

• India's active internet user base reached 958 million in 2025, an 8% year-on-year growth, driven by rural connectivity, short-form videos, and AI adoption.
• Rural India accounts for 57% (548 million) of active internet users, growing nearly four times faster than urban areas.
• Artificial intelligence has achieved mass adoption, with 44% of users engaging with AI-enabled features like voice search and chatbots; usage is highest among younger demographics.
• Short-video content is a major growth driver, consumed by 588 million (61%) internet users, with rural users slightly outnumbering urban.
• Quick commerce and social commerce are transforming online shopping, while multi-device usage is increasing, with 193 million users (20% of active users) in 2025.

Why It Matters: India's internet user base exceeded 950 million in 2025, propelled by rural growth, short videos, and AI adoption.