ITC Expands AI Services for Rural Communities, Organic Farmers to Boost Agri-Efficiency

• ITC Limited plans to extend its AI innovations to a larger network of Farmer Producer Organisations (FPOs), organic farmers, and rural communities.
• The initiative aims to reach 10 million farmers through its ITCMAARS "phygital" ecosystem, combining digital tools with on-ground human support.
• Deploying generative AI and agentic AI, ITC transforms its digital platform into a connected agri-stack, improving FPO operations and providing organic farming advisories.
• AI-driven features like Krishi Mitra (AI co-pilot in 8 languages), Crop Calendar (for 53 crop varieties), and Crop Doctor (image analytics for disease diagnosis) are already integrated.
• These initiatives have reportedly led to a 10-15% reduction in fertiliser usage and a 15-20% improvement in crop yields, aligning with India's "Bharat VISTAAR" proposal.