Ladakh to make Pashmina a global luxury benchmark: LG Kavinder Gupta

• Ladakh aims to transform Pashmina from a raw fibre supplier to a global luxury benchmark, focusing on value creation within the region.
• LG Kavinder Gupta announced plans for Pashmina to be processed, branded, and marketed directly from Ladakh, ensuring global recognition of its authenticity and quality.
• Pashmina is highlighted as Ladakh's identity, heritage, and pride, with every fibre reflecting harmony between nature, culture, and craftsmanship.
• Future policies will prioritize Changpa shepherds and artisans, safeguarding their rights, knowledge, and livelihoods, with institutional mechanisms for grading, testing, and branding.
• Ladakh produces 40-50 tonnes of Pashmina annually, and the goal is to retain economic gains within the region by strengthening the entire value chain and producing high-end luxury cashmere products.