MCats Group Enters Affordable IVF Market with Elara IVF in Tier 2-3 Cities

• Marwari Catalysts Group (MCats) launched Elara IVF to provide affordable and accessible fertility care in India's tier 2-3 cities.
• Elara IVF is MCats' fourth healthcare startup, aiming to address the affordability barrier in the global fertility market.
• Founded by Dr. Renu Sharma, Elara IVF focuses on transparent and affordable IVF/ICSI treatments.
• Initial centers opened in Jodhpur and Ajmer, with plans for 20+ centers across tier 2-3 cities within the next year.

Why It Matters: Affordable IVF in tier 2-3 cities expands crucial fertility treatment access.