Mohammed Rafi, Begum Akhtar in Rare Vintage Ads at IGNCA Exhibition

• An exhibition titled 'Stars Shine' at the Indira Gandhi National Centre for the Arts (IGNCA) showcases rare archival print advertisements.
• Playback legends like Mohammed Rafi, Begum Akhtar, Lata Mangeshkar, Asha Bhosle, and Mukesh appeared in vintage print ads for brands such as HMV and Philips Radio.
• Cine icon Dharmendra endorsed brands like Televista and Rajdoot motorcycle in old advertisements.
• Lux soap ads featured famous actresses including Meena Kumari, Kamini Kaushal, and Waheeda Rehman.
• The exhibition traces the dynamic intersections between cinema and advertising from the 1950s to 1990s.

Why It Matters: It highlights how iconic stars shaped advertising and cultural history.