•Traditional Indian attar makers are experiencing renewed demand for concentrated, alcohol-free fragrance oils in urban and festive markets.
•Delhi-based ZAM ZAM PERFUMERS, established in 1991, has launched Hayaam, a new premium unisex fragrance oil, targeting the festive and wedding season.
•Non-alcoholic attars are gaining popularity due to their longevity, skin-friendliness, and increased traction during Ramadan and Eid.
•Hayaam, a 20 ml fragrance oil, features fruity and floral top notes with woody and amber undertones, positioned for festive wear, social gatherings, and gifting.
•The attar industry is witnessing a trend towards premiumisation, with traditional brands expanding into modern retail and e-commerce platforms.
