•Actor Pratik Gandhi appointed brand ambassador for TimBuckDo Innovations Pvt. Ltd., evolving from an on-screen interaction on Ideabaaz.
•Gandhi takes on the symbolic role of 'Chief Bro Officer' (CBO), aiming to provide guidance and relatability to students in the gig economy.
•The collaboration moves beyond traditional endorsements, leveraging Gandhi's personal journey through early gigs to connect authentically with students.
•TimBuckDo, a two-sided platform, connects students with gig opportunities, focusing on employer acquisition, student onboarding, and brand-building.
•The decision is data-driven, showing increased engagement and trust with Gandhi across digital campaigns and campus activations.
