SC refuses plea on 'mutual funds sahi hai' ad campaigns

• Supreme Court refused to entertain a plea concerning mutual funds advertisement campaigns.
• The plea alleged campaigns like 'mutual funds sahi hai' are misleading and create a false impression of financial safety.
• It challenged a Bombay High Court order that dismissed a PIL against AMFI's investor education initiatives.
• The petitioner claimed the campaigns failed to educate investors or disclose inherent risks.
• Bombay High Court dismissed the PIL due to a lack of data to substantiate claims of misleading advertisements.

Why It Matters: SC's decision allows "mutual funds sahi hai" ads to continue, impacting investor safety.