Social Feeds Fuel India's Micro-Drama Boom: Meta-Ormax Report Reveals Key Trends

• Micro dramas are rapidly emerging as a new content category in India, driven by social media feeds.
• Nearly 89% of viewers discover micro dramas through social feeds, highlighting algorithm-led recommendations.
• Viewers spend a median of 3.5 hours per week on micro dramas, typically in short, frequent sessions.
• Consumption peaks between 8 pm and midnight, complementing traditional OTT platforms.
• 90% of viewing is solo, mobile-first, with rising regional language consumption beyond Hindi and English.