T20 World Cup Viewership Soars 53% on Digital Platforms: ICC Reports

• ICC reports a 53% increase in video views across its digital platforms for the 2026 T20 World Cup's first six games.
• Digital platforms garnered 647 million video views, with significant growth from Nepal, UAE, and USA.
• The ICC app saw an 83% spike in users, and the website experienced a 16% increase.
• Nepal leads individual country increases with a 442% jump in users, followed by UAE (196%) and USA (49%).
• Growth is attributed to non-English commentary on ICC.tv, with Nepali and Hindi feeds being top streamed matches.