T20 World Cup Viewership Soars 53% on Digital Platforms: ICC Reports

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News18•10-02-2026, 19:45
T20 World Cup Viewership Soars 53% on Digital Platforms: ICC Reports
- •ICC reports a 53% increase in video views across its digital platforms for the 2026 T20 World Cup's first six games.
- •Digital platforms garnered 647 million video views, with significant growth from Nepal, UAE, and USA.
- •The ICC app saw an 83% spike in users, and the website experienced a 16% increase.
- •Nepal leads individual country increases with a 442% jump in users, followed by UAE (196%) and USA (49%).
- •Growth is attributed to non-English commentary on ICC.tv, with Nepali and Hindi feeds being top streamed matches.
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