Veganuary Gains Momentum in India: Brands and Workplaces Embrace Plant-Based Living

• Veganuary, a global movement encouraging plant-based diets, is gaining significant traction in India, with over 300,000 pledges since 2022.
• The campaign sees strong participation from the food service industry, with 174 brands joining last year to meet rising conscious consumerism.
• Leading brands like Hilton Hotels, Nature’s Basket, Super You, Yoga Bar, TBH, Only Earth, and Chinita Real Mexican Food are actively supporting Veganuary 2026.
• Hilton Hotels partnered with Good Dot to launch a special Veganuary menu nationwide, while Nature’s Basket hosted a vegan cook-along workshop in Bengaluru.
• Workplaces are also promoting employee health and well-being through various initiatives focused on plant-based eating during Veganuary.

Why It Matters: Veganuary is thriving in India, with increasing brand and workplace participation promoting plant-based lifestyles.