BMW India Appoints VML's Contract Advertising as New Creative Agency

• BMW India has appointed VML’s Contract Advertising India as its new creative agency, replacing Rediffusion.
• The move aims to realign BMW India's marketing and communication strategy in the competitive luxury automotive segment.
• Contract Advertising India, part of WPP, is a full-service agency with offices in Mumbai, Delhi, and Bengaluru.
• The agency launched BMW's new 'DRIVE YOUR MATCH' campaign, focusing on individualized expressions and customer connection.
• BMW India recorded its highest-ever annual sales of 17,271 units in 2025, narrowing the sales gap with Mercedes-Benz.

Why It Matters: BMW India partners with Contract Advertising to boost brand communication and market presence amidst rising competition.