Publicis Groupe Dominates 2025 New Business, Capturing 56% of Global Billings

• Publicis Groupe secured 56% of global new business billings in 2025, according to Mediasense's New Business League rankings.
• The company won 1,458 out of 3,885 global pitches, significantly outperforming competitors like WPP (672 wins) and Omnicom (656 wins).
• Publicis' estimated year-to-date new business revenue reached $1.09 billion, with creative assignments contributing $622.8 million and media $471 million.
• Creative new business revenue surpassed media revenue for Publicis, despite a broader market contraction in pitch activity.
• WPP's media new business revenue declined by $127.1 million, indicating losses exceeded gains in media accounts.