Samsung India's Rs 300 Crore Media Pitch Triggered by Omnicom-IPG Merger, Apple Conflict

• Samsung India initiated a Rs 300 crore multi-agency media pitch due to concerns over the global merger of Interpublic Group (IPG) and Omnicom.
• The merger creates a potential conflict of interest as Omnicom is Apple's long-standing global media agency, and Apple is Samsung's biggest rival.
• This move marks a significant shift after over a decade of Samsung India's association with IPG-owned Lodestar for its media mandate.
• The pitch covers media planning and buying for all Samsung product categories, making it one of India's largest media account reviews this year.
• WPP Media, Publicis Groupe's Starcom, and Madison World have been invited to pitch, while Omnicom Media India agencies are excluded.

Why It Matters: Samsung India's major media account review highlights client jitters over agency mergers and competitive conflicts.