WPP Media Expands Reckitt Partnership, Secures Global & E-commerce Mandates

• WPP Media retains Reckitt India's integrated media mandate, adding the crucial e-commerce media mandate.
• The expanded partnership builds on a relationship initiated in 2023, focusing on brand building, media effectiveness, and digital growth.
• Wavemaker, part of WPP Media, will continue to lead media strategy, planning, buying, and the new e-commerce remit.
• WPP Media will also manage media planning and buying for Reckitt across 21 European markets globally from January 1, 2026.
• A dedicated team of commerce specialists will be embedded within Reckitt’s e-commerce operations in India for strategy, execution, and optimization.

Why It Matters: WPP Media strengthens its strategic partnership with Reckitt, expanding media and e-commerce mandates globally.