Kartik's Fresh n Good turns Rs 12 jackfruit into Rs 800, hits Rs 1.5 Cr turnover.

• Kartik Suresh's 'Fresh n Good' startup, launched in 2021, connects farmers directly to urban and international markets, focusing on exotic fruits and processed jackfruit.
• The company implements a 'farmer-first' model, offering minimum support prices (e.g., Rs 125/kg for rambutan) to over 200 farmers, ensuring fair compensation and market certainty.
• 'Fresh n Good' revolutionized the jackfruit market by selling peeled, ready-to-eat kernels, increasing its value from Rs 12 (20kg) to Rs 800 for the processed product.
• The startup has seen significant growth, with its turnover increasing from Rs 12 lakh in the first year to over Rs 1.5 crore in the last financial year.
• Kartik plans to expand internationally, sending jackfruit samples to Dubai and Canada, continuing to build direct, profitable relationships between farmers and consumers.

Why It Matters: Innovation in agribusiness can dramatically increase farmer earnings and market reach.