Valentine's Day Shocker: Rose Prices Soar, Pockets Pinched in Pune

• Valentine's Day on February 14 sees a massive surge in rose demand and prices.
• A single rose, usually 10 rupees, now costs 40-50 rupees due to high demand.
• Flower prices have increased by 25-30% since the start of February.
• Rose bouquets, previously 150 rupees, now range from 250-300 rupees.
• Prices are expected to drop back to normal after Valentine's Day, according to Shashikant Sukre.