PM Modi's Major Announcement: New Rules Effective Today, Action in 3 Hours Instead of 36; Government Notification Sparks National Debate
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New IT Rules: AI Content Needs Labels, Social Media Must Act in 3 Hours
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News18•20-02-2026, 19:29
New IT Rules: AI Content Needs Labels, Social Media Must Act in 3 Hours
•New IT rules mandate 'AI Generated' labels on all AI-created photos, videos, and audio content, effective February 20, 2026.
•Social media companies must now remove objectionable content within 3 hours of a complaint, down from the previous 36-hour deadline.
•PM Modi emphasized the need for 'nutrition labels' for digital content to distinguish real from AI-generated material.
•AI labels include visible digital stamps and metadata (digital DNA) to track content origin and tools used.
•Removing AI labels or metadata is illegal; platforms are expected to auto-remove tampered content and users face increased responsibility for declaring AI-generated uploads.
