Nvidia's Next-Gen AI Chips in Full Production, Promises 5x Performance Boost

• Nvidia CEO Jensen Huang announced at CES that the "Vera Rubin platform" of next-gen chips is in full production, offering 5x AI computing power.
• The Rubin chips, debuting later this year, can boost "token" generation efficiency by 10 times for AI systems, using proprietary data.
• New features include "context memory storage" for faster chatbot responses and co-packaged optics for networking switches.
• Nvidia faces growing competition from AMD and customers like Google, despite dominating AI model training.
• Nvidia also unveiled Alpamayo software for self-driving cars and is seeing strong demand for H200 chips in China, awaiting export licenses.

Why It Matters: Nvidia launches next-gen AI chips, boosting performance and facing competition while expanding its ecosystem.