Tech Firms Urge MeitY to Revisit 3-Hour Takedown Rule, Cite Compliance Burdens

• Tech companies and industry bodies will write to MeitY to amend rules requiring content removal within three hours.
• New amendments to IT Rules 2021, notified on February 11, reduced the takedown window from 36 to three hours.
• Industry executives highlight lack of public consultation on these provisions, despite significant compliance burdens.
• Concerns raised about the new framework for 'synthetically generated information' (SGI) and operational difficulties in meeting compressed timelines.
• Industry warns that the broad three-hour takedown rule could lead to precautionary removals of lawful content.