Bajaj to launch new 125cc-250cc brand, Pulsar upgrades in three phases

• Bajaj Auto to introduce a new brand in the 125cc-250cc segment in the coming months, crucial for portfolio growth.
• Pulsar upgrades will be rolled out in three waves this year, enhancing the existing lineup.
• Company increased its market share in the 125cc-plus segment to 22-24%, a 2% rise in two months.
• Bajaj plans a refresh of its motorcycle portfolio by mid-2026, with eight new launches in 4-5 months.
• Evaluating dual-sport and off-road formats under the new brand and expanding 250cc-plus exports.