BMW to hike prices in January as rupee drops 10% vs. euro

• BMW plans a vehicle price hike in January to offset the rupee's nearly 10% depreciation against the euro.
• The weakened rupee, trading around 103-105 against the euro, is significantly impacting BMW's profitability.
• This follows a previous price increase of up to 3% implemented by BMW in September due to forex fluctuations and supply chain dynamics.
• BMW's CEO stated the company is "forced" to raise prices as current levels are unsustainable given the unfavorable exchange rate.
• Other luxury carmakers, such as Mercedes-Benz, are also considering price increases early next year due to the weakened rupee.

Why It Matters: Expect higher luxury car prices as the rupee weakens against the euro.