Mahindra XUV 7XO's 'Groove Me' Feature Syncs Lights with Music, Sparks Debate

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News18•07-01-2026, 18:50
Mahindra XUV 7XO's 'Groove Me' Feature Syncs Lights with Music, Sparks Debate
- •Mahindra launches updated XUV700 as XUV 7XO, priced from Rs 13.66 lakh (ex-showroom).
- •New 'Groove Me' feature synchronizes cabin, headlights, and rear lights with music beats.
- •A MotorBeam video showcasing the feature went viral, sparking mixed reactions online.
- •Users raised concerns about potential misuse, safety, and distraction while driving.
- •XUV 7XO also includes ADRENOX+, Alexa with ChatGPT, wireless CarPlay/Android Auto, and six airbags.
Why It Matters: Mahindra XUV 7XO introduces music-synced lighting, drawing both curiosity and safety concerns.
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