Maruti Suzuki's Market Share Dips Below 40% Amid SUV Boom & Rival Surge

• Maruti Suzuki's market share in India's PV segment fell below 40% in 2025 for the first time, reaching 39.91%, a 5-point drop from 2021.
• The rise of SUVs, led by Mahindra & Mahindra and Tata Motors, has reshaped the market, with rivals capturing about 26% share by end 2025.
• Tata Punch ended Maruti's four-decade reign as India's best-selling car in 2024, highlighting the shift in consumer preference.
• Maruti plans an ambitious comeback, aiming for 50% market share by 2030 with 8 new models by FY31, expanding its portfolio to 28 vehicles.
• Despite challenges, Maruti's spokesperson claims strong demand post GST 2.0, with December wholesale market share over 44% and record annual sales.

Why It Matters: Maruti Suzuki faces intense competition and a shifting market, pushing it to adapt its strategy.