AI Boosts Mobile Gaming Ads by 25-30%, India Leads Growth Amid Monetization Woes

• AI-driven creative production in mobile gaming surged by 25-30% in 2025, leading to a flood of ads, as per AppsFlyer's State of Gaming for Marketers 2026 report.
• Top gaming advertisers produced 2,400-2,600 creative variations quarterly, intensifying competition for user acquisition.
• Paid install share increased by 10% and ad impressions by 20% across iOS and Android, indicating higher ad saturation.
• India emerged as a leading growth market with a 19% rise in gaming user acquisition spend, especially on Android, but casual game in-app purchase revenue dropped by 35%.
• Marketers increasingly use AI for performance analysis (46% of queries) to navigate fragmented signals and optimize strategies in a highly competitive environment.

Why It Matters: AI is driving a massive surge in mobile gaming ad volume, intensifying competition and demanding data-driven strategies.