“The legacy of Piyush Pandey Ji lives on! ‘Creativity ka jod hai… tootega nahi!’ From ‘Har Ghar Kuch Kehta Hai’ to ‘Do Boond Zindagi Ki’, he built brands and touched lives,” Vaishnaw wrote in his message.
Brand Makers
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Storyboard02-02-2026, 11:56

Ashwini Vaishnaw, PM Modi Mourn Advertising Legend Piyush Pandey's Passing

  • Union Minister Ashwini Vaishnaw paid tribute to advertising legend Piyush Pandey, calling his creative legacy unbreakable.
  • Vaishnaw highlighted Pandey's iconic campaigns like 'Har Ghar Kuch Kehta Hai' and 'Do Boond Zindagi Ki', noting how he built brands and touched lives.
  • Piyush Pandey, known for transforming Indian advertising with a distinct Indian voice, redefined brand communication over four decades at Ogilvy India.
  • Prime Minister Narendra Modi also mourned Pandey, recognizing his monumental contribution to advertising and popular culture.
  • Leaders including Nirmala Sitharaman and Piyush Goyal joined the industry in mourning the creative force behind memorable campaigns for brands like Fevicol and Cadbury.

Why It Matters: Advertising icon Piyush Pandey passed away, with leaders like Ashwini Vaishnaw and PM Modi mourning his creative legacy.

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