CMOs: The Next Generation of CEOs? Marketing Leaders Poised for Top Roles

• Historically, CEOs emerged from finance, operations, or engineering, with marketing often seen as an adjunct discipline.
• The corporate landscape is shifting; future CEOs need to interpret culture, steer narrative, and lead through disruption.
• CMOs are uniquely positioned for CEO roles due to their intersectional expertise in growth, technology, data, brand, customer experience, and trust.
• The Marketing Academy's Global Fellowship program is preparing CMOs for CEO and C-suite roles, reflecting this leadership shift.
• The program, supported by McKinsey & Company, Salesforce, TikTok, and others, emphasizes technology's impact and a change-fluent leadership mindset.

Why It Matters: CMOs are increasingly becoming prime candidates for CEO roles, driven by their holistic skill set for modern leadership.