Grasim Industries Appoints Sachin Sahay as CEO of Birla Opus Paints

• Grasim Industries announced Sachin Sahay's appointment as CEO of Birla Opus Paints and Senior Management Personnel, effective February 16, 2026.
• Sahay will succeed Rakshit Hargave, who is set to join Britannia Industries as CEO and MD in November 2025.
• Sachin Sahay joins Birla Opus from ITC, where he was Executive Vice President – Sales, bringing over 30 years of Sales & Marketing experience.
• At ITC, Sahay was crucial in the FMCG transformation, scaling its channel from greenfield to national, launching brands, and developing distribution networks.
• He also implemented field force automation and streamlined stockist operations across ITC's diverse portfolio, optimizing capital and partner engagement.

Why It Matters: Sachin Sahay appointed CEO of Birla Opus Paints, bringing extensive FMCG sales and marketing expertise.