ASCI: Influencer Ad Disclosure Gaps Worsen, 76% Non-Compliant

• ASCI highlights significant gaps in influencer marketing disclosures, with many digital creators failing to meet mandatory guidelines.
• A study revealed 76% of top influencers did not disclose paid collaborations in 2024, impacting over 110 million followers.
• ASCI enhanced monitoring systems, including AI tools, and introduced a "Commitment Seal" for brands to promote transparent advertising.
• The council also focused on regulatory scrutiny of betting ads and launched consumer education programs like AdWise.
• For 2026, ASCI plans to examine AI's impact on advertising and continue monitoring influencer marketing.

Why It Matters: Influencer marketing's lack of disclosure misleads millions of consumers.